The role of Instant Messaging (IM) in Business Promotion

RUFSO Journal Articles, RUFSO JSSE Volume :25, Technology in Society / By

Abstract Instant messaging (IM) may allow businesses with limited financial and technical resources to communicate and collaborate internally and externally. Little research has been done investigating IM in the small business context. This study seeks to address this research gap and to investigate how businesses respond to and actively exploit the opportunities brought by IM …

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