The role of Instant Messaging (IM) in Business Promotion


Instant messaging (IM) may allow businesses with limited financial and technical resources to communicate and collaborate internally and externally. Little research has been done investigating IM in the small business context. This study seeks to address this research gap and to investigate how businesses respond to and actively exploit the opportunities brought by IM through promotion.

Keywords: Instant Messaging, Small enterprises, Communication management, Information systems, Electronic commerce.

Author: Nizeyimana Jean Baptiste

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© 2021 The Author(s). Published in  RUFSO Journal Article,Volume 25