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Technology in Society

Abstract The media can play a positive role in peace building/conflict prevention. Recognition of this has led to increasing programmes on media/communications and peace building, with common interventions including training of journalists, and development of pro-peace programme content. However, there are significant challenges in designing and implementing such programmes, and even more in evaluation. While some interventions have generated positive […]
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Abstract Community radio is a medium of expressing and sharing views, thoughts, ideas, problems and prospects of rural, disadvantaged, vulnerable and hard to reach population with the mainstream population. As the media of root level people of the disadvantaged areas, Community radio has become popular in recent years and it has opened a new arena for both the policy makers […]
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Abstract Instant messaging (IM) may allow businesses with limited financial and technical resources to communicate and collaborate internally and externally. Little research has been done investigating IM in the small business context. This study seeks to address this research gap and to investigate how businesses respond to and actively exploit the opportunities brought by IM through promotion. Keywords: Instant Messaging, Small […]
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Abstract The said research paper involves a study of the impact of Electronic Commerce Copywriting services on Business. The research study has highlighted the Management Information Systems, Finance and Accounting, Marketing and Computer Sciences of E-Commerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, it has the potential to […]
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Abstract Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search […]
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Abstract This paper examines how globalization influences the adoption of digital technologies. The purpose of the paper is to explain how globalization affects new technology adoptions. We use country-level data from the globalization index (KOF), digital adoption index (DAI), global competitiveness index (GDI), and total factor productivity (TFP) on almost countries from 5 continents and using advanced panel data modeling. Empirical findings […]
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Abstract Over the years, social media advertising has taken over the landscape of advertising. The increasing rate of adoption and usage of WhatsApp and Instagram social media is apparent amongst users. However, knowledge of the relevance and level of usage of these platforms WhatsApp and Instagram in advertising goods and services is minimally rich. Thus, this survey was conducted to […]
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Résumé Dans nos sociétés modernes, la santé et le bien-être des individus occupent une place de plus en plus grande, ce qui a conduit les chercheurs en marketing à s’intéresser aux problématiques liées à la promotion de la santé (Block et Keller, 1995; Cox et Cox, 2001; Keller et alii, 2003; Zhao et Pechman, 2007). Sur la base des recherches […]
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