Technology in Society

The Impact of E-commerce copywring services on Business

RUFSO Journal Articles, RUFSO JSSE Volume :23, Technology in Society / By

Abstract The said research paper involves a study of the impact of Electronic Commerce Copywriting services on Business. The research study has highlighted the Management Information Systems, Finance and Accounting, Marketing and Computer Sciences of E-Commerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, …

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The Impact of Search Engine Optimization (SEO) in Organizations’ Marketing

RUFSO Journal Articles, RUFSO JSSE Volume :24, Technology in Society / By

Abstract Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses …

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The Impact of Digital Technologies on Globalization

RUFSO Journal Articles, RUFSO JSSE Volume :22, Technology in Society / By

Abstract This paper examines how globalization influences the adoption of digital technologies. The purpose of the paper is to explain how globalization affects new technology adoptions. We use country-level data from the globalization index (KOF), digital adoption index (DAI), global competitiveness index (GDI), and total factor productivity (TFP) on almost countries from 5 continents and using advanced …

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The Contribution of Social Media on Business Promotion an Evidence of Whatsapp

RUFSO Journal Articles, RUFSO JSSE Volume :22, Technology in Society / By

Abstract Over the years, social media advertising has taken over the landscape of advertising. The increasing rate of adoption and usage of WhatsApp and Instagram social media is apparent amongst users. However, knowledge of the relevance and level of usage of these platforms WhatsApp and Instagram in advertising goods and services is minimally rich. Thus, …

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Le Role de la Communication sur la Promotion des Services de Sante au Burkina-Faso

RUFSO Journal Articles, RUFSO JSSE Volume :22, Technology in Society / By

Résumé Dans nos sociétés modernes, la santé et le bien-être des individus occupent une place de plus en plus grande, ce qui a conduit les chercheurs en marketing à s’intéresser aux problématiques liées à la promotion de la santé (Block et Keller, 1995; Cox et Cox, 2001; Keller et alii, 2003; Zhao et Pechman, 2007). …

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